The Secret Ingredient to Outsourcing

April 13, 2023

If you’re new to the Hali Helper family, you need to know that we’re huge fans of RuPaul’s Drag Race and hot cups of breakfast tea. But do you want to know what we love more than all of that?


It saves you time. It saves you money. It makes your business better. Outsourcing is the secret ingredient to making your business thrive in the long run.

But what is the secret ingredient to outsourcing itself? Let’s find out what this secret ingredient is, why you need it and how you can cultivate it with your subcontractors and freelancers.

The Secret Ingredient

Let’s set the scene. 

You’ve just handed us the reins to your customer service inbox. Our monthly package includes responding to all customer service queries, tidying the inbox and flagging any urgent enquiries with you, the business owner. Being in the inbox is the thing you hate most about running a business, so you’re over the moon to hand it over and never look at it again.

But, when it’s finally time for the Hali Helpers to swoop in and save the day, you’re nervous. Of course you are! Handing over anything in your business can be a big, scary thing. You’re used to being totally in control, and knowing that you’re letting go of control (even if it’s only a little bit!) has you feeling on edge.

So, instead of letting the Helpers respond to queries, tidy your inbox and streamline your processes, you’re jumping back into the inbox to do it yourself. 

“It’s just easier if I DIY it,” you’ll tell yourself.

“It takes too much time to train someone else how to do it,” you’ll say.

But do you want to know the truth? These are excuses that prevent you from levelling up in business.

And these excuses are founded in a lack of trust.

Trust. That’s the secret ingredient in outsourcing. 

Here’s why.

Why Trust Matters

Almost all of my biz besties have had this kind of experience, where they’ve wanted to hand over the reins in their business but don’t quite trust the person they’re outsourcing to.

It’s usually not that they think the subcontractor is shady, or doesn’t have the skills to do the job. It’s just because they’re so used to being in control, to being able to do it their way, and they’re not ready to let go just yet.

But without building trust, without letting go (and actually letting go), you’re wasting your hard earned dollars double checking their work, micro managing and causing stress for everyone involved (yourself included!).

Outsourcing is meant to take work off your plate. Without trust, it only adds more things onto your plate. Your to-do list gets longer. You have even less time than you did before. And you end up letting your subcontractor go because it’s not working.

If you’re going to outsource, you have to be at a point in your business where you’re ready to trust the person you’re handing things over to. But how do you cultivate that kind of trust so you can stress less and invest your time into growing your business?

Let’s find out.

3 Ways To Cultivate Trust

  1. Finding the right person to outsource to is the easiest way to build trust. The harsh reality is that you’re not going to trust everyone, so you need to find someone who is super aligned with how you operate.
  1. Communication is (always) key! If they’re not doing the job the way you want them to, communicate that as early as possible. That way, they can readjust to work in a way that better suits you, showing you that you can trust them!
  1. Give it time! The more they show you they can do the job (and they can do it well), the more you’re going to trust them. It’s going to take a bit of time for them to learn the ins and outs of your business and the job you’ve given them, so help nurture their skills and watch them prove their worth.

Do you trust those you outsource to? Or are you still looking for the right person to fill that role? If it’s the latter, we’d love to sit down for a hot cup of (virtual) tea and chat about how we can help make your business life a whole lot easier.

Book your FREE discovery call with Head Hali Helper, Hayleigh (we love an alliteration!), and trust us with your social media, graphic design and admin needs.

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